From chatbots and messenger apps to phone calls and emails, enterprises have customer-facing data coming from various sources. A 360-degree approach is necessary to gain an expansive view of the customer journey and understand their priorities and preferences. But to gain a 360° data view, it’s important to have the right data in hand.
This is where Astera Centerprise comes in. Our intuitive data management platform allows you to extract, match, validate, and consolidate data from various sources to create a holistic customer 360-degree profile. By unifying multichannel data, you can draw an efficient path to profitable customers.
In this video, we discuss some of the main advantages of constructing a 360° data view in Astera Centerprise.
To find out more about how you can create a centralized repository for your customer intelligence using Astera Centerprise, get in touch with our team today!