Integrating Customer Data in Transport Industry

By |2021-12-03T13:22:49+00:00November 1st, 2021|

Companies operating in the transport sector are beginning to recognize the need for a customer-centric approach. According to a KPMG report, 71% of transport executives say customer-centricity is their topmost priority. To reach this objective, companies in the transport sector can start integrating customer data to make their business decisions. 

Analysis of up-to-date information is necessary for planning and forecasting fleet management. Ultimately, maintaining efficient transport networks is the key to achieving success in the world of enterprise logistics. By integrating customer data as it arrives across their systems, companies in the transport sector can maintain detailed, accurate information to optimize their operations. 

To gain insights from your incoming data, you need a reliable data integration tool like Astera Centerprise. Our platform comes with data mapping functionalities to provide a unified view of your customer data in transport operations. Our platform allows you to easily import data from various sources, standardize it using built-in transformations, and extract it to various databases and make it available for analysis. 

Here’s a use case where Peter, a transport manager, uses Astera Centerprise to integrate data from customer rides. 

Do you want to experience Astera Centerprise firsthand? Get in touch with our team to view a demo or discuss your specific use case.