The Ultimate Guide to Integration Platform

By |2020-05-29T10:13:44+00:00May 29th, 2020|

Enterprise tech stack usually consists of several isolated systems residing on the cloud and on-premise. According to research, 57% of business users identify integrating disparate technologies as a significant obstacle to the execution of business processes.

What happens when you have different systems handling distinct business processes, with each playing a vital role in your organization? You become vulnerable to data loss, fragmented info, and misalignment. Between customer expectations and internal systems, you need a solution to generate a more frictionless experience.

An integration platform is that solution!

What is an integration platform, and why do you need one? Read on to find out.

What is an Integration Platform?

The majority of businesses use countless systems, particularly between their sales, marketing, and customer service divisions. An integration platform connects heterogeneous applications, present on the cloud or on-site, to create a consolidated view of enterprise data. By facilitating communications between different systems within a department, an integration platform streamlines business processes, BI, and reporting.

For instance, a company wants to integrate Salesforce data of their clients and load it into a database, SQL Server. This is done by combining the data using Union transformation, as shown in the image below:

integration platform

How Does an Integration Platform Work?

To understand the working of an integration platform, let’s consider the example of a software company.

A software company uses an integration platform to combine their sales and marketing data to create a centralized repository that shows the profile of their customer base and the success rate of their marketing campaigns to help them improve their marketing efforts and streamline internal processes.

Standard Components of an Integration Platform

The following are the common components of an integration platform:

  • Connectors: They read or write data from/to a specific file, database, or web format.
  • Data Mapping: It establishes connections between disparate data sets.
  • Transformation Engine: It converts communications or records from one arrangement to another.
  • Metadata Repository: It stores metadata information.
  • Process Orchestration Engine: It supports workflow automation by coordinating the sequencing of steps based on specified business rules.
  • Scheduler: It schedules jobs based on triggers so they can run on loop without manual intervention.
  • Batch Engine: It controls high-volume file transfers and batch jobs.

integration platform 1

How Can an Integration Platform Benefit Your Business?

The increase of software-as-a-service (SaaS) over the past twenty years formed a gap in the system that needed to be bridged, increasing the necessity for a more integrated system.

The following are the key benefits of an integration platform:

1. A Unified Solution

Rather than extracting data from different software and manually correlating information for reporting or analysis, users can use a platform that connects all their enterprise systems and stores data in a unified repository.

2. Data Consistency

Given that the data comes in from disparate systems, the data is in different structures and formats. This means that combining data from two different systems is impossible without changing the data format. The platform enables you to transform data easily based on customer rules and store it in a single location.  All of this improves the accuracy and reliability of data analysis, interpretation, and application.

3. Better-Quality Communication

An integrated platform creates a single source of truth. It configures, regulates, and manages data sharing between employees, partners, and customers, allowing for better communication and augmented level of satisfaction.

4. Improved Productivity

As the majority of the work is automated, employees don’t have to manually extract data from disparate systems and integrate it to generate reports. The elimination of manual effort leaves time for more important tasks, improving employee productivity.

5. Real-Time Processing

An integration platform allows for real-time data sharing and handling. This eliminates delays in access and provides a quick and manageable solution.

6. Enhanced Safety and Compliance

Safety threats are unavoidable in any environment. By using features like authorization and access control, an integration platform makes it easier for administrators to regulate data access and enforce privacy protocols.

Centerprise Demo

Choosing an Integration Platform

You need to consider four things when choosing an integration platform for your business.

  • One to Many Approach: The amount of work per nth application exponentially increases due to point-to-point integrations.
  • Size of Connector Catalog: Selecting a platform that supports a range of connectors will ensure that you can connect to the essential applications and systems in your enterprise stack.
  • Range of Features: Select a platform that offers authentication, code-free mapping, transformation, workflows, and bulk/error handling to simplify data integration.


An integration platform has become the most feasible way to consolidate data residing in disparate systems. Plus, it’s a viable solution to connect all applications and data between your business and 3rd parties. A single source that links all of the systems you use to nurture your business is a significant step towards growing better. When you’re connected and in tune, you can go further together as a team.

Astera Centerprise is an end-to-end data integration platform that provides data mapping, cleansing, profiling, and transformation abilities in a single platform. It allows you to quickly integrate data of any complexity, dimensions, or arrangement.