Use Data to Create a 360-degree Customer View

By |2021-12-03T13:19:10+00:00November 1st, 2021|

In today’s fast-paced business environment, enterprises must build good customer relationships in order to stay ahead of the competition. A major part of succeeding in business is understanding customer needs. A 360-degree customer view can give you the data-driven insights needed to fulfill your customer needs and maintain a competitive advantage.  

However, maintaining this sort of market understanding requires bringing together customer data from disparate sources. Let’s see how it can be done using Astera Centerprise. 

The intuitive data management solution allows you to extract, match, validate, and consolidate information in a code-free environment. Moreover, you can easily integrate cross-channel customer data and standardize customer data formats using this platform. Finally, you can export consolidated customer data through native PowerBI and Tableau connectors to derive real-time insights. 

Businesses across various sectors create a 360-degree customer view to help make critical business decisions. Here is an example of how Astera Centerprise can design a holistic view of customer data for an auto insurance company. 

If you want to learn more about how Astera Centerprise can help integrate data to create a customer 360 view, get in touch or schedule a demo with our team today!