Astera Analytics Team

Are you trying to decide whether MySQL or SQL Server is the right database management system (DBMS) for your business? You’ve come to the right place. In this article, we’ll discuss two of the most popular DBMSs: MySQL vs SQL Server. […]

When it comes to data, there is no shortage of options. Whether you’re looking for a traditional relational database or a more modern NoSQL solution, the market has plenty of choices. But when it comes to traditional relational databases, two […]

Have you ever felt like a snowflake in the middle of a raging snowstorm? That’s how it can feel when trying to grapple with the complexity of managing data on the cloud-native Snowflake platform. Too often, teams face Snowflake challenges. They […]

  Have you ever wondered how sports teams decide which players to acquire and which strategies to implement? Or how do sports commentators make such accurate predictions about game outcomes? The answer lies in data-driven decision-making. Sports data analytics has become […]

It’s almost impossible to talk about data management without mentioning PostgreSQL and SQL Server. As two of the most popular relational database management systems (RDBMS) technologies, they have their own unique strengths and weaknesses. If you’ve been wondering how PostgreSQL […]

Customer intelligence analytics involves gathering data from customers to understand their buying habits, motivations, and preferences. It provides businesses with visibility into their customers’ needs and wants. By leveraging suitable analysis methods and data sources, companies can identify areas for improvement […]

In 2025, the total amount of data stored globally is 200 zettabytes. For context, that’s enough to fill up 1 trillion iPhones. We get it. These numbers may sound overwhelming. But, with great data, comes great responsibility. Data’s real value […]

In a world where data is king, we need to responsibly manage data more than ever before. Organizations worldwide are collecting and processing vast amounts of sensitive data. Therefore, it is crucial to have an adequate data stewardship strategy in […]

Data has become an indispensable component of decision-making in all industries. Given the fluidity of the modern business environment and the tough competition, businesses need to make informed data-centric decisions on time.  That’s where Data as a Service (DaaS) comes into […]