Category: Astera Data Prep

Data Profiling: Types, Techniques and Best Practices

Clean and accurate data is the foundation of an organization’s decision-making processes. However, studies reveal that only 3% of the data in an organization meets basic data quality standards, making it necessary to prepare data effectively before analysis. This is […]

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Data Exploration: A Comprehensive Guide 

A clear understanding of data health enhances data quality and trustworthiness. This is where data exploration comes into play.  Data exploration provides extensive insights into the characteristics of your data. You can uncover data anomalies and learn how to address […]

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The Importance of Data Preparation for Machine Learning

Machine Learning (ML) focuses on developing algorithms and models that enable computers to learn from and make predictions or decisions based on data. It encompasses various techniques, such as supervised learning, unsupervised learning, reinforcement learning, and more. In ML, getting […]

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Self-Service Data Preparation: The Pathway to Business Growth

The pursuit of accelerated business growth hinges on data-driven strategies. McKinsey suggests that companies who use consumer behavior insights strategically perform 85% better in sales growth compared to their peers. But, the traditional manual data preparation process, which often involves […]

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Data Merging Essentials: Process, Benefits and Use-Cases

Did you know that marketing professionals alone use an average of 15 different data sources to collect customer information? While this may seem surprising, the predictions show that this number will increase to 18 this year, and that’s not even […]

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