Data volume continues to soar, growing at an annual rate of 19.2%. This means organizations must look for ways to efficiently manage and leverage this wealth of information for valuable insights. A solid data architecture is the key to successfully […]
Category: Product
A Beginner’s Guide to Data-Driven Marketing
According to Google, nearly 7 in 10 leading marketers say their companies use data to support decision-making at all levels. Data is the driving force behind successful marketing campaigns and can make the difference between merely surviving and thriving in […]
Data Centralization – A Guide to Modernizing Financial Analytics
What is Data Centralization? Data centralization is the process of consolidating data from multiple sources into a single, centralized location, usually a database, cloud data warehouse, or a data lake. Centralizing data makes it more accessible, secure, and helps achieve […]
Customer 360: What It Is and How to Implement It?
Every customer interaction, from an online click to an in-store purchase is part of the web of customer data. This web is a rich source of insights into customer behavior, preferences, and needs. The key to untangling this is Customer […]
API-Led Connectivity: A Complete Guide
Today, APIs are everywhere —so much so that the global API market is set to reach USD 6263.00 million by 2028. Among the usage of APIs, API-led connectivity is a new approach, revolutionizing how systems, applications, and data interact. This […]