Media and Communications2021-08-09T12:55:50+00:00

Leverage Data to Optimize Your Customer Experience and Operations

No other industry is evolving as quickly as the media and telecommunications sector. As a result of the explosive growth of connected devices and increasing competitive pressures, communications and media companies collect and manage massive amounts of data from disparate sources in many complex formats.

Astera Software helps such companies transform this data into a strategic goldmine with its suite of high-performance, enterprise-ready data solutions. With our data extraction, integration, and warehousing solutions, we help media and telecom companies better manage their data to increase operational efficiency, ensure regulatory compliance, and react quickly to market pressure and innovation.

*The video demonstrates one of the many use-cases that our product can solve for the telecommunication industry

Astera Centerprise allows you to:

Make a transition from legacy systems that were built to support single-channel distribution only to an integrated platform that can handle increasing data complexity and volumes of a multi-channel system with our data integration solution.

Leverage the out-of-the-box connectivity of our data solutions to web services, databases, cloud solutions, and enterprise applications to easily on-board new systems and stay agile in today’s fast-paced media industry.

Dealing with customer data means dealing with unstructured data sources, such as Twitter feeds, blog comments, survey responses, and more. Easily mine information from suchh data and gain meaningful insight into customer behavior with our data extraction solution.

Build a centralized repository of data using our automated data warehousing solution and integrate it with a visualization tool to drive valuable insights about audience segmentation, behavior, and preferences.

Move away from paper-based information exchange and seamlessly exchange information about network inventory changes and media schedule with our Electronic Data Interchange (EDI) solution.

Operating in over 900 locations, the food services distributor needed a more efficient way to transform and import supplier data to an internal system without manual copying. Astera offered them the required functionality and helped them overcome the data integration challenge.


The information systems (IS) department of City of Lodi uses Centerprise to integrate data contained in DB2, SQL Server, MySQL, and Oracle databases and share it with internal and external customers.


Responsible to administer the finances of the UMC, the General Council on Finance and Administration (GCFA) chose Centerprise as its preferred ETL tool due to its ease of use, performance, and cost-effectiveness.


Ready to Tap into the Potential Hidden in Your Data?