With the launch of Astera DW Builder just around the corner, we’ve been talking to some of the industry’s foremost thought leaders to get their take on the industry as it stands, how it is evolving, and where they see […]
Category: Type
Tap into Customer Insights with Astera Centerprise’s New Salesforce REST Connector
Customer insights and behavioral patterns are at the heart of all effective marketing and sales strategies. That said, valuable customer data is often siloed in business applications, databases, and CRM platforms like Salesforce making it difficult to extract real value […]
Content Writing Over Engineering: Tales of Technical Storytellers
“If you feel like there’s something out there that you’re supposed to be doing, if you have a passion for it, then stop wishing and just do it.” – Wanda Sykes Are you looking to express your creativity while pushing your […]
Traditional Approach vs. Metadata-Driven Data Warehousing
From monolithic Management Information Systems to dimensionally modeled data warehouses and data lakes, we’ve seen massive changes in how organizations collect, process, store, and analyze their data over the years. Each leap forward in technology and techniques has been […]