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“Every time we brought in a new dealer, there was a lot of development effort that had to be taken into account, whereas with Astera, it’s a lot faster process, and it doesn’t require a developer to be involved every step of the way.” – Mike Ethetton, Senior Programmer


Founded in 2006 and headquartered in Mission, Kansas, VinSolutions is the data service middleman between car dealerships and internet car marketing companies like AutoTrader.com and Cars.com. The company not only manages their own data integration and is responsible for integrating their software into the dealership management system (DMS), the core software application that automates car dealerships. In addition, VinSolutions works with another 60 to 80 smaller DMSs as well as custom-built DMSs.

Use Case

VinSolutions bears the brunt of the data integration challenges for AutoTrader and the other websites that dealers use to advertise their vehicles. Each car may have over 100 pieces of data that need to be updated daily. That includes critical data, such as the list price, along with various other pieces of metadata that determine how the vehicle should be listed. With listings on more than a million cars requiring updates every day, each with their own massive heap of data, the scale of the challenge for VinSolutions approaches big-data territory.


VinSolutions is an automotive software solutions that work with car dealership companies like the AutoTrader Group to deliver a single view of the customers across a dealership.




Astera Data Pipeline Builder

Use Case

Using Astera Data Pipeline Builder, VinSolutions scaled their data integration processes as their business grew, ensuring a seamless flow of data between dealerships and marketing platforms.


Vendor on-boarding time reduced from 368 developer hours to 2 developer hours, which eliminated a lot of custom coding and data mapping work, saving developer resources significantly.

Learn more about Astera Data Pipeline Builder

Enter Astera Data Pipeline Builder

After evaluating several data integration software solutions, VinSolutions chose Astera because it provided all the functionality they needed, including automated ETL, and the easy-to-use interface that enabled even non-IT employees to operate the software smoothly.

Astera Data Pipeline Builder’s data extraction capabilities allowed VinSolutions to seamlessly extract data from various DMSs, regardless of their customized configurations. This ensured that VinSolutions could efficiently access and integrate data from different sources without manual intervention.

Data transformation and mapping features also played a crucial role in standardizing the extracted data. VinSolutions could easily transform and map the data to a unified format, ensuring consistency and compatibility across systems. Data scheduling capabilities enabled VinSolutions to set up regular and automated data transfers, ensuring that the integrated data remained up-to-date and synchronized.

According to VinSolutions senior programmer Mike Ethetton, it could take up to two months for a developer to do the custom-coding to ensure the accurate capture of data from a new client’s DMS into the VinSolutions network. With Astera, that task has been cut to about an hour’s worth of work. With 70 to 100 car dealers going online with VinSolutions every month, the company has eliminated a lot of custom data mapping work on the part of its development team.

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