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How AI is Changing the Data Integration Process 

Javeria Rahim

Associate Manager SEO

January 8th, 2024

Coca-Cola, the beverage giant, sells around 500 soft drink brands in over 200 countries. Imagine the amount of data it gets, not just from conventional sources, such as social media or POS systems, but also from unconventional sources, like its vending machines.  

So, how does Coca-Cola leverage this data?  The soft drink giant uses AI to analyze data at a lightning rate to ensure that its drinks are always at “an arm’s reach of desire.”  

Coca-Cola is just one of the many companies using AI to manage and analyze data to handle large volumes of data with greater efficiency. From data integration to analytics, it’s amazing how AI is changing the game for businesses like Coca-Cola. 

The Explosion in Data Volume and the Need for AI 

The global AI market today stands at $100 billion and is expected to grow 20-fold up to nearly two trillion dollars by 2030. This massive growth has a spillover effect on various areas, including data management. Traditional methods of data management and integration simply can’t keep up with the scale and complexity of modern data.  

AI-powered data integration tools, on the other hand, can automate complex data matching, cleansing, and transformation tasks, making sense of massive amounts of data more efficiently. A great example here would be General Electric and how it uses AI to unlock the potential of its data. General Electric has built a centralized data platform that allows it to integrate data from various sources, including sensors and other IoT devices.  

The platform uses AI algorithms to automatically identify and extract data from these sources, ensuring that the data is accurate and up to date. 

How AI Supercharges Data Integration 

AI-powered data integration automates and streamlines the entire data integration process, from data extraction to processing and analysis. By automatically discovering and ingesting data from various sources, such as databases, spreadsheets, and APIs, AI algorithms considerably speed up the data integration process without the need for manual intervention.  

Let’s look at how AI speeds up each stage of the data integration process  

Data Extraction 

Advanced AI algorithms can easily analyze the structure and content of data sources and extract the relevant information automatically. These algorithms can identify patterns in data and use machine learning (ML) models to learn and adapt to new data sources, simplifying document data extraction. 

One of the biggest challenges is extracting data from hierarchical and unstructured data sources such as text and images, especially in industries such as healthcare and finance, where a large amount of data is contained in unstructured medical records or financial reports. AI addresses this challenge by using  Natural Language Processing (NLP) that recognizes patterns in language and identifies relevant keywords and phrases to extract information from unstructured data sources.  

AI also uses computer vision to extract data from images and videos. The perfect application of this would be in industries such as healthcare, where medical images such as X-rays and MRIs contain important diagnostic information. 

Data Quality  

While traditional data integration tools have been sufficient to tackle data quality issues, up till now, they can no longer handle the extent of data coming in from a myriad of sources. AI-based data integration tools can automatically profile data sources to identify patterns, relationships, and anomalies. AI can also identify and correct errors in data sets and automate the data cleaning process. For example, AI can identify duplicate records or missing data elements and automatically correct them, making data quality management a breeze.  

Data Mapping 

Using ML algorithms, AI systems can analyze large data volumes and automatically map data elements from one system to another, saving significant time and resources, particularly when dealing with large and complex data sets. 

AI-powered systems can also make intelligent mapping suggestions based on historical data and patterns. It utilizes advanced data-matching algorithms that identify matching data elements across different data sources and automatically maps them to the correct location in the target system. These algorithms are particularly useful when dealing with data sources that have different data formats or structures. 

How AI-based Data Integration Is Enabling Innovation Across Different Industries 

Healthcare: AI-based data integration is revolutionizing the healthcare industry by improving patient outcomes and diagnostics. It helps healthcare providers gain a more comprehensive view of a patient’s health by helping them integrate and analyze patient data from multiple sources, such as electronic health records, medical images, and genomics data.,  

Finance: Financial institutions also reap benefits from AI-powered data integration, using it to enhance risk management, detect fraud, and improve customer service by gaining a comprehensive view of their customers.  

AI-powered data integration is also helping financial institutions comply with regulatory requirements. AI-powered data integration provides a centralized platform to manage customer data from various sources while adhering to data privacy and protection standards. The AI algorithms can analyze customer data and flag any suspicious activity or anomalies, making it easier for the institution to comply with KYC and anti-money laundering regulations.  

Retail: AI-based data integration also has multiple applications in the retail industry. Retailers collect data from various sources, such as point-of-sale systems, social media, and customer feedback, and traditional tools are not equipped to handle data from these unconventional sources. AI allows retailers to gain valuable insights into their customers’ preferences and behavior and tailor their offerings accordingly. 

AI is the Future 

AI-powered data integration is proving to be a game-changer for businesses as it helps unlock the full potential of their data. AI-powered data integration tools can automate complex tasks and streamline the entire data integration process. AI offers the perfect opportunity for businesses to improve efficiency and reduce costs, and there is no doubt that AI-based data integration is here to stay, and businesses that embrace it are ones that will stay ahead of the curve. 

Choosing the Right Data Integration Solution 

As the explosion in data volume continues, traditional methods of data management and integration cannot be used anymore.  While AI-based data integration is now the talk of the town, it’s important to choose the right data management software to handle modern data requirements.  

In addition to AI capabilities, an effective data integration solution should have the following features: 

  • A user-friendly interface with a seamless workflow designer. 
  • Powerful processing engine that can manage large amounts of data and various data formats.  
  • Robust security features such as encryption, access controls, and data masking. 
  • Support for diverse data sources, including cloud-based applications, databases, and APIs. 

Looking for an efficient data integration that automates most of your tasks and accelerates data-driven initiatives? Download a 14-day free trial of Astera Centerprise and see how it can unload the IT burden.  



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